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Practical thinking on building predictable sales in technical B2B businesses, from Andy Ashton. New every two weeks.

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So-called mature markets can grow: what changed in the UK turnaround

So-called mature markets can grow: what changed in the UK turnaround

So-called mature markets can grow: what changed in the UK turnaroundAndy Ashton
Published on: 16/10/2026

When I took on the UK business, sales were under £10m and declining. Ten years later they were over £25m. Here's what changed.

B2B sales growthsales turnaroundmature market growthsector sales teamssales structureconsultative selling

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Synergy Growth Solutions

Helping privately owned technical B2B businesses build a managed sales function. Founded by Andy Ashton, former UK General Manager at Watson-Marlow.

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Synergy Growth Solutions Limited. Registered in England and Wales, company number 16305240. Registered office: Unit 102, The Courtyard Business & Technology Centre, Radway Green, Crewe, CW2 5PR. Privacy Policy